The Trough of Sorrow
In the startup world, there’s a famous chart that investors like to show entrepreneurs to demonstrate the emotional roller-coaster of starting a business.
First, you get your business idea and you get REALLY excited.
Kind of like in dating – it’s the honeymoon period of newness and discovery.
But soon, the hard work required dawns on you and the setbacks begin to test your resolve.
So IWT asked a few of their Zero To Launch grads – including me and my business, Master Offline Dating – to share in their own words how we dealt with the inevitable down times after the excitement wears off.
Here’s the behind-the-scenes story on starting, growing, and running your own business…
GrowthLab’s How to Get Out of the Pre-Launch “Trough of Sorrow”
